• INCEPTION
  • ACTIVE MANAGMENT
ACTIVE MANAGMENT

Recognizing the Market

A company with specialized storage products had over-expanded during the “dot com” bubble, and sought outside help to put it back on track to achieve its dot-com revenue run-rate. 1st Wave helped the client reset its business expectations based on a more realistic understanding of actual market potential and customer base. 1st Wave created an affordable market and distribution strategy as well as vertical marketing programs for the business.