Market Entry by Acquisition

A publicly held hardware manufacturer wanted to diversify its business through acquisition.1st Wave developed a market assessment and pricing model to find "profit pools" in the target market. The acquisition prospect offered strong technical capabilities, an existing product portfolio, and a sizeable revenue stream from a major OEM. By creating an appraisal of the current and future products from the company and matching it with the acquiring company, 1st Wave identified market areas of large potential as well as others to avoid. The client made the acquisition and successfully entered into a high-volume segment of storage products that fit its strengths. The business now accounts for a significant portion of current revenues and has become one of the company's two main business lines.