Principal: Larry Kubo

Larry founded 1st Wave Marketing in 2002 to assist technology companies in bringing their innovations to market. The business culminates his career-long interest in technology innovation and more than 20 years of marketing, sales, and general management experience in companies ranging from startup to public corporations.

Before starting 1st Wave Marketing, Larry was vice president and general manager of the Appliance Software Division at Veritas Software, and prior to this, vice president of Marketing at Network Appliance, both billion-dollar Silicon Valley companies. Previous experience includes director of vertical markets for Java Systems at Sun Microsystems, general manager of the Development System Operation at Adaptec, and executive marketing and sales roles in several privately held ventures.

Prior to entering the computer industry, Larry worked at the civil programs division of the Aerospace Corporation where he evaluated advanced automotive systems, hybrid automobiles, and alternative energy technologies for the U.S. Departments of Energy and Transportation. Larry graduated from the U.S. Naval Academy. He also has an MBA from Stanford University and a masterís degree in mechanical engineering from Rensselaer Polytechnic Institute.